Refrakt Eyewear

Do you know the smell of electrolyzed air? Artificial lime mixed with a spritz of acidic chemicals and confusion? Maybe? Ever had that short thought that maybe, just maybe the Matrix might be real? Goddam I love Science Fiction. Refrakt is a brand that merges reality with a digitalized world. This eyewear is intended to manifest the fusion of dimensions. I created the concept of the interdimensional tourist for this Austrian eyewear brand that was founded by Katharina Schlager who also brought Andy Wolf to life.

Logo Creation

With a name on the back I started to experiment with more or less obvious digital fonts to pay in on the cybervibe. The final result is based on the DRUK font by Commercial Type: Some Letters like the R and K are digitalized while the rest remains almost identical to the original typeface. The Font was rasterized which is the base for further Typographic experiments.

Due to the specifications of glasses a small icon is nice to have and I thought that a micro sd card fuses the digital with the physical and stores knowledge. This shape also interacts as the base for a product certificate card which accompanies the numbered glasses. Like those luxury watches, you know?

Visual Language

The visual language plays homage to Gaming, Anime and Sci-Fi. It therefore is a constant meshup of a certain range of pixelization effects and a clear image. When used in videos it can be brought up to an artistic extreme while in still images it also can just be an informative photo. We still need to sell something people need to be informed about. The Aesthetic should always be futurist, brutalistic or digitalized.

Product Packaging

Interdimensional Gear

WIEN // Austria

GEAR FOR CYBER TOURISTS

***GTA6 IS THE METAVERSE